Yum Brands Essay - 696 Words

International Business Strategy 1. Describe Pizza Hut and KFCs investment strategy in Latin America. Latin America was appealing to Yum brands because of its close proximity to the United States, language and cultural similarities, and the North America free Trade Agreement eliminated tariffs on goods traded between the United States. Performing a country analysis was an important part of the strategic decision making process. Yum Brands had to accurately assesses the risks of doing business in other countries and regions in order to make good choices about where to invest. Expanding to a foreign market was attractive because of their large customer bases and comparatively little competition. Having a separate subsidiary in Dallas,†¦show more content†¦By 2004 85 percent of Mexico’s exports were purchased by US consumers, and 68 percent of on Mexico’s imports were purchased from the United States. 70 percent of Mexicans lived in the urban areas with a population of 18 million people. Many U.S firms had operations in or around Mexico City, which the fast food i ndustry is well developed in the city. Chicken is a staple product in Mexico and helps explain KFC’s popularity. The fast food chains in Mexico was KFC (274 restaurants), McDonalds (261), Pizza Hut (174), Burger King (154), and Subway (71). Being a variety of restaurants brings intense competition. Brazil has a population of 182 and is the largest country in Latin America. Brazil is the world’s largest coffee producer and largest exporter of sugar and tobacco. Brazil has a strong industrial power it exports airplanes, automobiles, and chemicals. Brazil is one of the most important emerging markets, along with China and India. The fast food industry is less developed than Mexico. Many restaurant chains such as Burger King, Pizza Hut, and KFC built restaurants in the mid 1990’s but later closed because of poor sales. Eating customs play a huge role in Brazil, because consumers eat their big meal in the early afternoon, in the evening they have a light meal such as a soup or small plate of pasta. Brazilians rarely eat with their hands, preferring to eat with a knife and a fork. UnitedShow MoreRelatedvison, mission and objectives for yum brands1633 Words   |  7 Pagesï » ¿ Executive summary The aim of this report is to identify and to analyse all the relevant information on Yum brands business strategy. With the hospitality market becoming increasingly competitive, it’s important that as a business has a business’s strategy set. The main aims normally revolve around making lots of profits, growing and expanding, and most importantly, being different from others. These goals must be achieved for business success in any tough market industry. To accomplish theRead MoreFinancial Analysis of Yum Brands1441 Words   |  6 PagesA Financial Analysis of Yum! Brands, Inc Restaurants are, and will continue to be, an extremely profitable business. As a result, shareholders who have interest in brands such as McDonalds and Starbucks need not to worry about negative implications for the food giants compared to more risky industries. One company in particular, Yum! Brands (YUM), is another brand investors should become familiar with. Consumers may recognize the more specific stores the company owns such as Taco Bell and PizzaRead MoreBusiness Strategy Yum Brands Essay902 Words   |  4 PagesYum! Brands Set To Dominate the Global Fast Food Market Over the last few years, Yum! Brands has opened up an average of 4 new brand stores per day around the globe.   â€Å"The largest share of this growth is coming from its expansion in mainland China† (Burchett).   According to Burchett, in 2010 alone, only counting the franchise Kentucky Fried Chicken stores of the Yum! brand empire, the number of stores open for business increased by 13% to 3,000 restaurants.   When compared to global giant McDonald’sRead MoreAnalysis of the Company Yum! Brands, Inc.2908 Words   |  12 Pages1. Introduction In the module strategic hospitality management an analysis of the company YUM! Brands, Inc. will be made. The second week of the module especially focuses on the internal analysis of YUM!. In order to understand the internal analysis process, books are red on the topic. This will be done in order to define the strengths and weaknesses, resources, capabilities and the development of competitive and strategic advantages. The lectures and workshops provided important information andRead MoreEssay on Financial Analysis Report Yum! Brands4261 Words   |  18 PagesFinancial Analysis Report (FAR) YUM! Brands, Inc. The fast food and quick service restaurant industry consisted of about 945,000 restaurants representing approximately $552 billion in annual sales.  The industry is highly fragmented, with the top 50 companies holding about 25% of industry sales and is intensely competitive with respect to food quality, price, service, convenience, location and concept (Hoovers 2009). The major companies of the industry include McDonald’s, Burger King,Read MoreFinancial Analysis - Yum! Brands and Darden Restaurant2097 Words   |  9 PagesYum! Brands Yum! Brands started out as Tricon Global Restaurants in 1997 as the result of a separation from PepsiCo, and became owners of the KFC, Pizza Hut and Taco Bell brand names worldwide. Yum! Brands is now a Fortune 500 company based out of Louisville, Kentucky and the world’s largest restaurant company in the world in terms of system restaurants. With over 37,000 restaurants in over 110 countries, Yum! Brands dominates four sectors of the quick-service food industry: Mexican with the TacoRead MoreBusiness Model Yum Brands6458 Words   |  26 PagesYUM! Inc Internal Analysis | The Strategic Management Process | REPORT NUMBER | 2 | WEEK | 2 | CBL GROUP AND SUB-GROUP | I3SHM Group A | DECLARATION 1. This work is composed by me / by us. 2. This work has not been accepted in any previous application for a degree or diploma, by me / by us or anyone else. 3. The work of which this is a record is done wholly by me / by us. 4. All verbatim extracts have been distinguished by quotation marks and the sources of my informationRead Moreyum brands five forces1223 Words   |  5 Pages8) International business is business whose activity are carried out across national borders. In terms of Yum! Ease of doing business internationally, three different frameworks will be use which is PESTEL framework, to analyse Yum! Brands market decision in terms of environment; Porters Five force to help portray the Uniqueness of the market and Porters Diamond to demonstrate Yum! Brand mode of entry. The environment is what gives organization their means of survival, it create opportunity andRead MoreSwot Analysis Of Yum Brands897 Words   |  4 PagesYum! Brands is one of the strong fast food chain brands across the world. It owns major fast food franchise’s like  KFC,  Pizza hut,  Taco bell, East Dawning and others. Naturally, with such top retail chains belonging to Yum! brands, their presence worldwide is phenomenal. Yum! Brands is considered the world’s largest fast food chain and has more then 43,500 restaurants across the world. They have a strong presence in  China  and India, which are two of the most populated nations on the earth. It isRead MoreAs investors it is important to understand the company in which you are looking at. One of the700 Words   |  3 Pagescompany spends its money. This assignment will be looking at â€Å"Eat at My Restaurant,† which is a case study that compares three different well-known companies. The companies in which we will look at are Panera Bread, Starbucks, and Yum Brands, Inc. Panera Bread Starbucks Yum Breads, Inc. Data Reviewed 2010 2009 2010 2009 2010 2009 Net Cash provided by operating activities $1,968,000,000 $1,404,000,000 $237,634,000 $214,904,000 $1,704,900,000 $1,389,000,000 Net Income- including noncontrolling interest